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Puma porta la Volvo Ocean Race a Londra

      Continuano le azioni di attivazione della sponsorizzazione nella vela da parte del brand Puma.

Ilbrand di sportwear porta la VOR in Inghilterra con una barca, replica dell’orginale,a disposizione del pubblico e dei media per avvicinarli alla competizione.

Pumadarà a tutti la possibilità di toccare e provare le emozioni di un vero yachtda regata con il progetto ‘mast challenge’ per sfidare amici e conoscenti. PUMAbrought a piece of the Volvo Ocean Race to British shores on Jan. 8 2009 with areplica boat giving the general public and media the chance to get ‘up closeand personal’ with the race. The ‘mast challenge’ is the public’s opportunityto come and winch friends, family or colleagues up the 100 ft mast of a realocean going racing yacht and gain some insight into what it would be like to bethousands of miles from land with a 40 knot wind ranging around your head. Testimonialdell’iniziativa per PUMA, che si svolgerà  vicino i pontili del London landmark, CityHall, saranno  David Bentley (Tottenham Hotspur)e Lucy Boggis (Triathlon/Gladiators). 

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