Accordo strategico di VolvoOceaRace con il microblogging per eccellenza, Twitter. Trasmetterà sul canale proprietario tutte le InPort Race. Stupisce di come questo accordo arrivi solamente ora dopo tre tappe. Ma ci piace pensare che sono in corso di svolgimento delle novità. Forse Twitter non è il social più diffuso e con il potenziale più alto ma vedremo cosa accadrà. I tifosi da ogni parte del mondo potranno vedere le dirette delle regate. via @volvooceanrace on Twitter.
The collaboration sees the 83,000 kilometre ocean race – dubbed the toughest test of a team in professional sport – further expand its digital presence, and means that fans on Twitter can look forward to a mix of live action, expert analysis and best-of highlights. Partnering with Twitter is the latest in a series of evolutions which have seen the four-decade old event put digital at the forefront of its storytelling strategy. In May 2015, the Volvo Ocean Race broadcasted live from the field of play using Periscope, Twitter’s live streaming video app.
Jordi Neves, Chief Digital Officer at Volvo Ocean Race, said: “Twitter is a natural home for the Volvo Ocean Race’s live action and ever-changing story, and we’re excited to partner and work closely with the platform to give our fans a more connected experience than ever before in 2017-18.”
Simone Tomassetti, Head of Sports Partnerships, Southern Europe at Twitter, said: “Twitter is what’s happening. Now all the Volvo Ocean Race fans will be able to see and experience the best live and on demand video from the race right in their timelines”.
