AC/LVC
(ANSA) – NEW YORK – Riparte da San Francisco la sfida di Luna Rossa Challenge 2013 alla 34/a Coppa America, con la partecipazione alla sua quarta prova delle America’s Cup World Series, in programma nella baia della citta’ californiana da oggi a domenica. Cinque i nuovi velisti su Luna Rossa: Simone de Mari (foredeck-grinder), gli spagnoli Iker Continue Reading
Charles Schwab anounced a sponsorship of the 34th America’s Cup, becoming the official investment firm for the America’s Cup World Series events in San Francisco and the Louis Vuitton Cup, America’s Cup Challenger Series, and America’s Cup Finals in 2013. Over the next 13 months, Schwab’s founding city of San Francisco, Ca., will play host to the high-profile international Continue Reading
The name of a financier born in 1837 will take precedence over the name of the most successful Olympic sailor of all time under a deal that will see Ben Ainslie Racing become J.P. Morgan BAR. Sailing is full of title sponsorship deals where the athlete’s brand recognition is surrendered in order to get the money to continue to participate in the sport. Many sailors don’t Continue Reading
Organisers of the 34th America’s Cup in San Francisco have announced US healthcare provider Kaiser Permanente as the latest sponsor of sailing’s most famous event. Kaiser Permanente will provide physicians, nurses and other staff during the Cup itself in September 2013 as well as the San Francisco legs of the America’s Cup World Series which will precede Continue Reading
By the end of the month, ORACLE TEAM USA expects to have tested and launched the first of its two AC72 wingsail catamarans planned for the defense of the 2013 America’s Cup. The extreme performance sailboat is the creation of ORACLE TEAM USA’s design, engineering and build teams. The team is currently busy preparing for the first event of the 2012-13 America’s Cup World Continue Reading
San Francisco (USA) Artemis Racing hit the water in San Francisco for the first time today with the team’s two AC45s. The boats were launched from the team base in Alameda at 1100 and sailed until 1600. The team will continue training for the next few weeks in the lead up to the America’s Cup World Series event which starts on Tuesday, 22 August where Artemis Continue Reading
I luxury brand tengono a galla il mercato dello sport-business in Italia e all’estero. Vela, golf ed equitazione al centro delle strategie di comunicazione, mentre tennis e sci si preparano ad attrarre le principali griffe (fonte: BusinessPeople – di Marcel Vulpis). Il mercato italiano dellesponsorizzazioni sportive è in crisi, fatte salve alcune eccezioni come il Continue Reading
Il marchio del lusso del gruppo automobilistico giapponese Toyota, Lexus, sale a bordo dell’America’s Cup. Si legge nella nota di seguito che il marchio “affiancherà” l’America’s Cup: cosa vuol dire affiancherà? Un semplice cambio merce o una forte sponsorizzazione? Non si sa: una cosa è certa che dopo BMW, Audi e Volvo ecco un altro Continue Reading
The America’s Cup Express, a train stretching 1.5 miles long, rolled into San Francisco today. The 121 railroad cars are carrying the material required to move the America’s Cup World Series and the teams into the host city of the Cup ahead of racing in August and October. The cargo includes the race boats – the powerful AC45 wing-sailed catamarans that have been thrilling Continue Reading
Ogni regata varrà ai fini della classifica overall. Il primo evento della stagione 2012-2013 delle AC World Series, si svolgerà a San Francisco, città ospitante della 34ma America’s Cup, dal 21 al 26 agosto. Mercoledì 18 luglio, il formato della AC World Series 2012-2013 è stato reso noto: un programma articolato su cinque giorni che, in occasione di ogni evento, Continue Reading