Havas Sponsorship Insights released today the full and final independent media evaluation report for Extreme Sailing Series™ 2011 showing a 2.7 times increase in value compared to 2010, to €25,747,203. Leading evaluation agency, Havas Sponsorship Insights, who has evaluated the media value for the Extreme Sailing Series since 2009 using consistent methodology, published the report following their interim statement in August 2010 that estimated an annualised media value of €23m.
In 2011 the Extreme Sailing Series grew from 5 European events in 2010, to a 9-stop global tour and the significant increase in media value was as predicted from the growing international interest and an ever-stronger TV news and programming footprint. Lou Newlands, Media & Communications Director of organisers OC ThirdPole commented: “We are pleased with this continued upward trend and that we exceeded our targets too, even without any Main Partners in place to help activate. Importantly, we can continue to confidently market the Extreme Sailing Series to existing and new stakeholders in the knowledge that this award-winning circuit can deliver significant, and continually growing, media return to investors.”