The German sailing team has extended sponsorship agreements with Audi and SAP and signed a new deal with Marinepool. All the deals run until after the next summer Olympic Games in Rio four years from now. According to Sponsors.de, the German online sports business portal, the Audi and SAP deals are worth some €3 million (US$3.8 million) in total, plus €1 million (US$1.28 million) in-kind. Marinepool’s contribution is likely to be worth a low-six figure sum.
Length of contract: 4 years
Annualised value: US$1.27 million
Overall value: US$5.08 million