Althelia Ecosphere has been named the Official Supplier for the 34th America’s Cup in the Ecosystem Goods and Services Management category. The America’s Cup Event Authority (ACEA) and Althelia Ecosphere will work closely together over the next two years to develop and implement ACEA’s Carbon and Ecosystem Services management program. The program will supplement efforts taken by ACEA to reduce the carbon footprint of event activities associated with the 34th America’s Cup.
Avant-garde Swiss watchmaker TAG Heuer has partnered with ORACLE Racing as the Official Watch and Eyewear of the America’s Cup champion team. TAG Heuer’s technologically advanced eyewear – especially the new sporty RACER line – will shield team members’ eyes from ultra-violet rays and salt spray.
To celebrate the partnership, TAG Heuer will develop a special timepiece with countdown function to be tested during the America’s Cup World Series Regattas leading up to the 34th America’s Cup.
“This is going to be a great adventure, both in human and technological terms,” said TAG Heuer’s President and CEO Jean-Christophe Babin. “ORACLE Racing and TAG Heuer are two of most successful brands related to this iconic event, which represents the pinnacle of team performance. Our designers and engineers are working together to make this the best-equipped crew ever. And we’re setting our sights high: we want to break every record ever set, both for man and machine.”
“Having such a prestigious world-renowned brand join our team is not just great news for ORACLE Racing but for the America’s Cup as well,” said Coutts.
“The partnership with Althelia Ecosphere exemplifies a new model that unites the 34th America’s Cup, a sporting event that requires the continuing healthy function of the world’s natural ecosystems, with a platform that is purpose-built to proactively deliver conservation and sustainability outcomes in this area,” said Christian del Valle, Managing Partner of Althelia Ecosphere. “We aim to bring the Althelia Ecosphere team’s credentials, global network and commitment together to deliver the highest possible value through environmental and social excellence, and to create exciting solutions that will directly benefit the 34th America’s Cup and the wider ACEA stakeholder group.”
