Volvo renews sailing title sponsorship in Ireland

Volvo Car Ireland has renewed its title sponsorship of the Dun Laoghaire Regatta, a biennial sailing event in County Dublin, Ireland. The deal will see the Irish arm of the Swedish carmaker title sponsor the event in 2013, to be known as the Volvo Dun Laoghaire Regatta, in association with Volvo’s South Dublin dealership Spirit Motor Group. The financial terms of the agreement were not released.  
“Sailing is a global platform for Volvo with our global involvement in the sport including the Volvo Ocean Race and we are proud to continue our association with this superb inshore regatta organised by the four waterfront yacht clubs in Dun Laoghaire” said Adrian Yeates, managing director of Volvo Car Ireland.
“We at Spirit Motor Group are delighted to work with Volvo Car Ireland and the Dun Laoghaire Regatta Committee to ensure a winning partnership for customers and the important sailing community that participate in the event,” added Alan Moore, dealer principal, Spirit Motor Group. “Like all events we rely enormously on the support of our sponsors to run the event,” said Adam Winkelmann, chairman of the 2013 Volvo Dun Laoghaire Regatta Committee. “The regatta relies heavily on sponsorship and an army of volunteers to deliver a quality event at an affordable price. We are really delighted that Volvo Car Ireland, our long-standing title sponsor, continues as our primary brand partner in that regard. We welcome once again Spirit Motor Group as a very important addition to the mix.”
The 2013 Volvo Dun Laoghaire Regatta, scheduled to begin in July, is expected to attract around 400 boats and 3,000 participants from the UK and Ireland.