Reusable bottle manufacturer Klean Kanteen has agreed a deal to become the official water hydration solution and sustainability supplier of the 2013 America’s Cup sailing event. The California-based firm has partnered with the event’s organisers to create a ‘single-use plastic bottle-free’ event, with fans encouraged to opt for reusable bottles at race venues. Klean Kanteen, which was created to reduce consumers’ reliance on disposable plastic containers, will have numerous ‘water hydration stations’ throughout the America’s Cup Park, at the America’s Cup Village as well as at Pier 27/29, which will host a series of music concerts. “We’ve set ourselves a very ambitious target to rid single-use plastic bottles from our event,” said Jill Savery, head of sustainability for the America’s Cup. “Klean Kanteen will support our Healthy Ocean Project campaign that encourages America’s Cup spectators to give up their plastic bottles by providing a convenient, sustainable alternative. In addition, water hydration stations will pour local tap water—some of the cleanest in the country—thereby eliminating the unnecessary transport of drinking water and associated emissions.”
“Both the America’s Cup and the city of San Francisco have taken a very progressive stance on single-use plastic and we’re proud to help provide spectators with sustainable solutions,” added Scott McGuire, director of sales and marketing at Klean Kanteen. “We’re also perfectly aligned with the America’s Cup in their efforts to educate the public about the threats of plastic pollution in the oceans. As a truly global event, the America’s cup is setting a new benchmark for its commitment to sustainability.”
The 2013 America’s Cup finals are set to take place in San Francisco from 7th to 21st September.