Since December the 1st he Atlantis brand will be integrated into the Group yachts business line, this means that the sales structure and service network already in place will become integrated for all the Group. The restructuring of the brand follows organisational changes made to the Italian shipyard’s commercial and manufacturing operations a year ago. The firm’s structure is now based around three business lines: yachts, megayachts and Yachtique.
The yachts business line comprises all planing boats up to 30 metres (99ft). The division will continue to be led by Paolo Casani, who will also take on direct responsibility for the Atlantis brand in addition to the role of CEO of Azimut Yachts.
The Azimut-Benetti Group also includes Azimut Yacths, Azimut Grande and Benetti. Yachtique is the firm’s service division exclusively dedicated to boat owners, also headed by brokerage and chartering specialists, Fraser Yachts.