If you are selling good watches, then you need to be putting your brand in front of a fairly well defined audience. Sailing is lucky that it ticks a lot of boxes for watch makers and marketers which has resulted in long term involvement from brands like Rolex, Omega, Corum, Hublot, IWC and Panerai. Now the Jura-based watchmaker EDOX has been announced as the official timekeeper for the original Stadium Sailing event, the Extreme Sailing Series. EDOX join partners like Marinepool and SAP.
Alexandre Strambini, EDOX Managing Director, said:
We are delighted to be able to ally EDOX with the prestigious Extreme Sailing Series. We have discovered that we are a strong match, and we share the same philosophy. We are the timekeepers of champions and we are proud to be able to offer the benefit of our experience to the Extreme Sailing Series.
Rémi Duchemin, CEO of Extreme Sailing Series organisers OC Sport added:
In every sport timekeeping is an essential requirement, and that couldnt be truer of the Stadium Sailing format of the Extreme Sailing Series, where precision timing is crucial to running successful racing. we are thrilled to be working with EDOX to promote our shared values of technology, engineering, quality and excellence. We are looking forward to developing this relationship over the next three years.
EDOX has historic links with sailsport including sponsorship of the Class 1 Powerboat Championship. Marine themes have been important for the product line too. In 1961 the company launched the Delfin watch, followed in 1965 by the Hydrosub. Since 2008, the Grand Ocean collection has featured sailing-inspired details.
As part of the new partnership, EDOX is launching a special edition Grand Ocean watch. Measuring a generous 48 mm in diameter, the model is water-resistant to 300 metres and features a specially designed engraving.
The Extreme Sailing Series will visit 8 venues in 2012 on 3 continents. The series will return to Oman and Cardiff as well as other venues to be confirmed by the 31st of January.