Maserati exclusive sail and drive experience

 Maserati and Soldini will create a fantastic sailing experince for a selected number of Maserati guests. Guests will sail on the Maserati VOR 70, a 70-foot monohull yacht. The boat was tied on the main pontoon in Port Adriano through June 24 for local enthusiasts to see. The traveling Maserati Drive & Sail Experience began June 22 on Port Adriano in the Balearic Islands, Spain, and will also stop June 30-July 1 at Marina de Ibiza, Ibiza Town, Spain, and end in September at the Yacht Club de Monaco, Monaco. Four Maserati models will be displayed at the port while guests sail with skipper and two-time winner of the Around Alone global solo race Giovanni Soldini.

The Maserati Drive & Sail Experience is dedicated to a selected number of guests, per the automaker. It likely invited brand loyalists as well as press and affluent local citizens. The event concept adds value by showing Maserati’s diversity in the luxury space, from automotive to yachting, racing and luxury, and creates a worldly, sophisticated setting to allow prospective clientele to experience the brand.

Maserati will likely reach its target audience of affluent consumers who crave exclusivity at its drive-and-sail events.

Exclusive events allow prospective clientele to have a physical brand experience with the product,  they can see, touch and feel the brand and gives luxury automakers an opportunity to develop a personal relationship with the prospective customer and better educate them on the product.

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