Market-leading sailing clothing brand Musto has been chosen by the Volvo Ocean Race as its official supplier of sailing apparel and footwear for the next edition starting in October 2014. The Volvo Ocean Race celebrates its 40th birthday in September 2013 and Musto’s association with the historic test of sailing skill, teamwork and character goes back as far as the third edition in 1981-82 with winning boat Flyer. Since then, Musto has supplied sailing clothing and waterproof equipment to teams in every edition of the race around the world and the company was official race supplier for the eighth and ninth editions in 2001-02 and 2005-06.
Volvo Ocean Race CEO Knut Frostad said he was delighted to welcome back Musto as official partners for 2014-15. “Musto sailing clothing is used across our sport and carries huge respect as the kind of high quality, durable gear needed for an event which has the demands of the Volvo Ocean Race,” Frostad said. “We are returning to a much-loved race partner and I’m delighted that we’ll be working with them once more.”
Musto will place the Volvo Ocean Race at the heart of its marketing activities running through to 2018, while showcasing branded clothing and equipment across existing and future sales points and at the host ports along the route.
Nigel Musto commented: “The Volvo Ocean Race has always been part of the Musto DNA. Since 1981 it’s been our test track, now a 40,000-mile endurance run not only for the crew and the boats but for our waterproof jackets and gear – a laboratory for all our innovations and a true test of our products.
“Musto never have designed their foul weather gear from behind a desk, and this new partnership helps us to continue working with the very best offshore crews in the world, clothing designed by sailors, for sailors. It’s going to be a very exciting few years.”
The 12th edition of the Volvo Ocean Race, starting in Alicante on October 4, 2014, will be the first to be raced with a new fleet of one-design boats, designed by Farr Yacht Design in the United States and built by a consortium of boatyards in Italy, France, Switzerland and the United Kingdom.