US water brand Fred Water has been named the preferred water supplier of Oracle Team USA, the American sailing outfit set to defend the 34th America’s Cup later this year.
As part of the deal the Sausalito, California-based company will supply Oracle’s crew with bottled water during training and up to the final race in San Francisco in September.
Fred Water’s USP is that its bottles are more durable than others on the market, and the new partnership with Oracle Team USA will aim to promote the company’s eco motto ‘Refill and Respect’.
“As the Fred brand grows, we are always looking for ways to promote drinking water,” said Adam Gayner, the co-founder and chief executive of Fred.
“Single-serve bottled water is wasteful and so is importing premium water from other countries. The concept of refilling Fred Water bottles was an obvious answer for us. Fred bottles are durable, ergonomic and totally safe. This is a huge moment for us to support Oracle Team USA in their defense of the America’s Cup.”
Russell Coutts, the chief executive of the team, added: “As a team, most of our time is spent on the water, preparing to defend one of the most difficult trophies in the modern sports, defending the America’s Cup.
“Not only is Fred Water keeping us hydrated, but the concept of refillable bottles makes the relationship even more meaningful. We love that Fred Water has its eye on the environment and is putting its efforts where the passion is.”
