Sanlorenzo in partnership with important Italian design brands Artemide, Boffi and B&B Italia

Sanlorenzo  presented at the Genoa International Boat Show the partnership with the brands Artemide, Boffi,  B&B Italy, Living Divani and Roda. With an approach  to boat building  that unquestionably qualifies  as  “design”  in  terms of  technique,  innovation and  experimentation, as well as creativity, value and exclusivity, further confirmed by the prestigious accolade received on  14 June from the President of the  Italian Republic Giorgio Napolitano, the “The  Italian  Innovation and Design Award  2011″,  awarded  for  the  interiors of  the  SL104 motor  yacht, designed by  the Dordoni Architetti  studio.  The prize  is  given  to  designers  and  businesses  commended  by ADI  (the  Italian  industrial  design  association),  hence  in  a  purely  design!centred context, and Sanlorenzo has chosen the occasion of the Genoa Boat Show to celebrate this important  result, and to explore new and more effective relations and contaminations with the design world.

This  is the objective underlying the partnership with Artemide, Boffi, B&B Italy, Living Divani and Roda some of the most prestigious names  in  Italian design, represented  in all  its  forms,  from  furniture to kitchens, lighting to outdoor decor. These are the companies  invited by Sanlorenzo to collaborate, both  in furnshing  its own 1,000 m² stand, with displays worthy of the Salone del Mobile  including dedicated display areas  for each company, and  in applying these design products to the marine world, in the seven super yachts moored at the entrance.

Design offers Sanlorenzo an extra ace to play, offering boat owners top!quality  interiors and the possibility of  freely choosing the furniture that best reflects their character from the catalogues of the most reputable names in the field, just as they would on land. For design companies, who are used to working with the home and contract markets, the maritime sector is a highly seductive world, a new, stimulating field of operation, and an exciting challenge, because it means working with  incredible  limitations, but also  focusing  their design energy on  finding  innovative solutions and new approaches to interpreting their own products.  

This  is the spirit of collaboration, which will reach its climax on Saturday 1 October: an exclusive evening  lit up with fireworks,  where  the  sea,  boats  and  interiors  will  take  centre  stage,  conveying  a  spirit  of  all!round  quality  and innovation.

For  Sanlorenzo,  this  represents  the  perfect  opportunity  to  toast  the  prestigious  accolade  received  from  President Giorgio  Napolitano,  and  to  reassert  the  strength  of  the  relationship  established  with  the  world  of  design  and designing. From  the abovementioned collaboration with  the Dordoni Architetti  studio  to design the  interiors of  the motor  yacht  SL104,  to  the  new  partnership with  Artemide,  Boffi,  B&B  Italy,  Living  Divani  and  Roda  to  furnish  its various models,  right  up  to  the  cooperation with  architect  Stefano Boeri, who  signed  the development  project  for Cantieri Navali di Ameglia, where Sanlorenzo has its headquarters, inside the Montemarcello Magra Regional Park. A marvellous project, involving overlaying a series of planted surfaces onto the existing buildings, both horizontally and vertically, delineating  a  cutting!edge  structure  that will  introduce  the  vertical  garden,  a philosophy of  interweaving architecture and the environment: the first time this has been done in a place of manufacture.

Related Posts