Sanlorenzo presented at the Genoa International Boat Show the partnership with the brands Artemide, Boffi, B&B Italy, Living Divani and Roda. With an approach to boat building that unquestionably qualifies as “design” in terms of technique, innovation and experimentation, as well as creativity, value and exclusivity, further confirmed by the prestigious accolade received on 14 June from the President of the Italian Republic Giorgio Napolitano, the “The Italian Innovation and Design Award 2011″, awarded for the interiors of the SL104 motor yacht, designed by the Dordoni Architetti studio. The prize is given to designers and businesses commended by ADI (the Italian industrial design association), hence in a purely design!centred context, and Sanlorenzo has chosen the occasion of the Genoa Boat Show to celebrate this important result, and to explore new and more effective relations and contaminations with the design world.
This is the objective underlying the partnership with Artemide, Boffi, B&B Italy, Living Divani and Roda some of the most prestigious names in Italian design, represented in all its forms, from furniture to kitchens, lighting to outdoor decor. These are the companies invited by Sanlorenzo to collaborate, both in furnshing its own 1,000 m² stand, with displays worthy of the Salone del Mobile including dedicated display areas for each company, and in applying these design products to the marine world, in the seven super yachts moored at the entrance.
Design offers Sanlorenzo an extra ace to play, offering boat owners top!quality interiors and the possibility of freely choosing the furniture that best reflects their character from the catalogues of the most reputable names in the field, just as they would on land. For design companies, who are used to working with the home and contract markets, the maritime sector is a highly seductive world, a new, stimulating field of operation, and an exciting challenge, because it means working with incredible limitations, but also focusing their design energy on finding innovative solutions and new approaches to interpreting their own products.
This is the spirit of collaboration, which will reach its climax on Saturday 1 October: an exclusive evening lit up with fireworks, where the sea, boats and interiors will take centre stage, conveying a spirit of all!round quality and innovation.
For Sanlorenzo, this represents the perfect opportunity to toast the prestigious accolade received from President Giorgio Napolitano, and to reassert the strength of the relationship established with the world of design and designing. From the abovementioned collaboration with the Dordoni Architetti studio to design the interiors of the motor yacht SL104, to the new partnership with Artemide, Boffi, B&B Italy, Living Divani and Roda to furnish its various models, right up to the cooperation with architect Stefano Boeri, who signed the development project for Cantieri Navali di Ameglia, where Sanlorenzo has its headquarters, inside the Montemarcello Magra Regional Park. A marvellous project, involving overlaying a series of planted surfaces onto the existing buildings, both horizontally and vertically, delineating a cutting!edge structure that will introduce the vertical garden, a philosophy of interweaving architecture and the environment: the first time this has been done in a place of manufacture.
